Push messages are increasingly being used as a marketing channel to engage with their users. As the usage of push notifications grows around the world, businesses started to leverage it without following best practices. When brands send out push messages … Read More
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How Consumers Perceive Push Notifications
Though, Push notifications are still new to the marketing world, both marketers and users have seen its positive and negative impacts. When wise marketers were using this tool for customer engagement and building brand loyalty, many others took a different … Read More