Comparison of Push Notifications vs SMS vs Email Marketing

Sharing is caring!

Modern day marketing is full of prospects to directly communicate with consumers. Brands and businesses are utilizing numerous techs to establish a highly connected and targeted marketing channel with the consumers.

Push notifications, emails, and SMS are additions to this highly targeted list that penetrates to the micro-personalized levels. For what they worth, professionals compare these three techs as if they are inter-replaceable.

SMS in one hand is a telephonic channel; email and push notification service are channels for internet marketing. However, all three of them act similar to meet multiple marketing goals, despite their distinguished mode of operation.

This infographic is an in-depth analysis of how email, SMS, and Push notifications operate and fulfill some ultimate goals of marketing. We would also be comprehending a stats-based analysis of audience penetration and benefits of each channel in their particular environment.

Comparison of Push notifications vs SMS vs Email marketing Infographics

SMS is one of the oldest marketing channels that brands have been utilizing for a long time. From marketing to utility messages, SMS is still a significant way to reach out as many audiences in a quick time. With an average opt-out rate of 60%, it is one of the spammiest channels.  The spam rate is also significant as opt-in counts are based on the number of people who have not blocked SMSs or have not opted for DND services. It means, most of the SMS communications for marketing are treated as spam, making SMS spam rate as high as 70%. Nevertheless, studies have revealed that open rates in SMS are as high as 95%, which is way too high when compared with email marketing that holds 27% only. This makes SMS highly suitable for sending time-sensitive alerts to the prospects.

Out of all three, Push notifications have come as a supplement to both email and SMS marketing as it possesses capabilities from both the channels: highest message delivery rate (90%), high click through (7X than emails), and custom message delivery time (immediate and scheduled). Moreover, the following benefits of push notification service make them highly suitable for all kinds of marketing communications-

  • Increased Customer Engagement
  • Limited personal details required
  • Real-time Analytics
  • Cost-effective options with FCM-based push notification tools.
  • Free from spam filters
  • Audience segmentation on grounds like Age group, Gender, Location etc.
  • Dynamic behavior-based triggering like geo-fencing

To conclude

All three marketing channels have their pros and cons. Some of them definitely replace one another in numerous situations. However, it does not mean, businesses should avoid one tool and move to other. To achieve a perfect marketing and audience targeting, one must utilize a perfect blend of all three channels in their appropriate conditions. For instance, despite push notifications have high click through and delivery rate, you cannot replace emails with notifications to send sensitive information like Invoices. Emails are still the best tools for certain communications.


  1. hatch sandwich bar

    Quality posts is the crucial to be a focus for the
    users to visit the site, that’s what this website
    is providing.

    • pmz

      We’re happy that our article was useful. Stay tuned for more informative article.

  2. Frank

    I love it when people come together and share thoughts.
    Great blog, stick with it! Hey! Someone in my Myspace group shared this website with us so I came to give it a look. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers! Fantastic blog and terrific style and design.
    Way cool! Some very valid points! I appreciate you penning this post and also the rest of the website is extremely good.

    • pmz

      We’re glad that you like the article and the website. Stay tuned for the more informative article.

  3. Backstreets Of Hickory

    Awesome post.

  4. Ralph Lloyd

    Appreciating the dedication you put into your blog and in depth information you provide.
    It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed information. Fantastic read! I’ve saved your website and I’m including your RSS feeds to my Google account.

  5. Anya

    It’s not my first time to pay a visit this web page, I am
    visiting this web page daily and take nice data from here every day.

  6. Hickoryfoodfactory

    Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! However,
    how could we communicate?

  7. Izmir

    Howdy, would you mind sharing which blog platform you’re working with?
    I’m planning to start my own blog soon but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is that your layout seems different then most blogs and I’m looking for something unique. P.S
    Sorry for being off-topic but I had to ask!

    • pmz

      I believe you can go for WordPress. It has many unique themes which may drag your attention.

  8. sablon

    Your style is verу unique compared to other people I’vе read stuff from. Thanks for posting when you’ve got the opportunity, Gսess I’ll just booқmark this site.

  9. Judi bola

    Itѕ like yoᥙ read my mind! You appear to know a ⅼot abⲟut this like you wrote the book in it or something. I think that you can ɗo with a few pics to drive the message home a little bit, bսt other than that, this iѕ great blog. A fantastic read. I will certainly be back.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>