Modern day marketing is full of prospects to directly communicate with consumers. Brands and businesses are utilizing numerous techs to establish a highly connected and targeted marketing channel with the consumers.
Push notifications, emails, and SMS are additions to this highly targeted list that penetrates to the micro-personalized levels. For what they worth, professionals compare these three techs as if they are inter-replaceable.
SMS in one hand is a telephonic channel; email and push notification service are channels for internet marketing. However, all three of them act similar to meet multiple marketing goals, despite their distinguished mode of operation.
This infographic is an in-depth analysis of how email, SMS, and Push notifications operate and fulfill some ultimate goals of marketing. We would also be comprehending a stats-based analysis of audience penetration and benefits of each channel in their particular environment.
SMS is one of the oldest marketing channels that brands have been utilizing for a long time. From marketing to utility messages, SMS is still a significant way to reach out as many audiences in a quick time. With an average opt-out rate of 60%, it is one of the spammiest channels. The spam rate is also significant as opt-in counts are based on the number of people who have not blocked SMSs or have not opted for DND services. It means, most of the SMS communications for marketing are treated as spam, making SMS spam rate as high as 70%. Nevertheless, studies have revealed that open rates in SMS are as high as 95%, which is way too high when compared with email marketing that holds 27% only. This makes SMS highly suitable for sending time-sensitive alerts to the prospects.
Out of all three, Push notifications have come as a supplement to both email and SMS marketing as it possesses capabilities from both the channels: highest message delivery rate (90%), high click through (7X than emails), and custom message delivery time (immediate and scheduled). Moreover, the following benefits of push notification service make them highly suitable for all kinds of marketing communications-
- Increased Customer Engagement
- Limited personal details required
- Real-time Analytics
- Cost-effective options with FCM-based push notification tools.
- Free from spam filters
- Audience segmentation on grounds like Age group, Gender, Location etc.
- Dynamic behavior-based triggering like geo-fencing
All three marketing channels have their pros and cons. Some of them definitely replace one another in numerous situations. However, it does not mean, businesses should avoid one tool and move to other. To achieve a perfect marketing and audience targeting, one must utilize a perfect blend of all three channels in their appropriate conditions. For instance, despite push notifications have high click through and delivery rate, you cannot replace emails with notifications to send sensitive information like Invoices. Emails are still the best tools for certain communications.