You have a great website and a steadily increasing traffic, but your conversion rates are still low. Does this sound like your business? While you can’t convert every visitor who comes to your website, you must use strategies to re-engage them. Re-engaging your users must be on the top of priority for every business. It is the easiest way to bring back your users who already have shown interest in your brand. With email spam, ad blockers, and short attention span of users, one option stands out- Push notifications.
When to re-engage your users?
Early and consistent user engagement is critical for long-term customer retaining and re-engagement techniques can help make this a reality. Users who are interested in your offerings can be encouraged easily to explore the advanced features to evoke the engagement again. Re-engagement techniques are important to help your users return to your website or app at the important moment- when they begin to lapse. Unfortunately, many websites don’t try to re-engage users with push notifications until a user is not seen for long. This is not the right way- you need to reach them and try to bring them back when the engagement begins to fade.
The best re-engagement campaigns like the one with push notifications entice your users to come back to your website and become more active. How do you know if a user is lapsing? You need to keep track of your website visitors or app visitors and their activities. To bring your users back again, you need to run push notification campaigns on segmented user behavior, pay special attention to your important users, and use more data. Targeted campaigns for your users can bring in better pay off.
If you have a compelling message, highlight the missed features or new content your users would love, you need to use push notifications as the best channel. When targeting and engagement are great, you can reach your users effectively again.
Why use push notifications for re-engagement?
Push notifications have the distinct advantage of being highly personalized, visible, and simple to work with. Let’s look in-depth into some of the reasons why you must leverage push notifications for re-engagement.
High visibility
The primary reason to consider adding push notifications to your marketing strategy is because of the higher visibility they offer. As push notifications are instantly delivered to the subscriber’s computer and mobile devices, it doesn’t go unnoticed. Moreover, users pay more attention to push messages compared to email messages or SMSs. Marketing is all about getting more attention and visibility and push messages to command that. Push notifications have far greater visibility than email, display ads, or social media messages.
High click-through rates
Website visitors who are re-engaged are 3 times more likely to convert than a user who isn’t remarketed. Push notifications that generate curiosity are the strongest force in the market that can drive engagement and convert more customers. Web push notifications bring in more click through rates than emails and other marketing tools.
The average click-through rates will vary based on the industry as well. Unlike emails, it is easy to set up a push notification campaign in just a couple of minutes. From a user perspective, it is easier to subscribe to push messages as well. Users don’t have to input any of their personal information, they just have to click a button and they are subscribed to push messages. The convenience offered by one click tap plays a significant role in increasing the click-through rates.
Recover abandoned carts
Trying to get your abandoned carts back is a straightforward thing, but finding the best way to go for it is a bit trickier. Push notifications work as one of your best options to tackle abandoned carts. With push notifications, you can use push messages to automated the recovery of your abandoned carts. With their favorite products mentioned and simple CTAs, push messages make it easy to re-engage your potential customers and encourage them to complete their checkout process.
Considering the benefits of push messages like the ease of use, higher visibility, better click-through rates, it makes sense to add push notifications to your abandoned cart recovery strategy. Leverage the action buttons and add exciting discount codes to help boost your conversion rates.
Better ROI
When you want to re-target your users with ads, it costs you about $0.25-$0.50 per click. Whereas email marketing services charge per email subscription and this can get expensive very soon as well. However, with push notifications, you can send unlimited push notifications to your subscribers for a low monthly price. With push notifications, you can re-engage your users at an affordable rate. Additionally, you get plenty of tools to plan your push notifications campaigns including segmentation, image support, testing, emojis, personalization, etc. Achieving the best possible ROI is a must for businesses and push notifications present one of the best ways to save money without compromising results.
Users can’t give fake information
The fact that the web browsers help to handle the opt-in on behalf of the user is not only great for users but for businesses as well. This means they can’t offer fake contact information. Many users use fake emails when websites ask to provide an email address to receive notifications. It’s a common technique used by many users, but it’s terrible for businesses and marketers. With push notifications, users can’t pick and choose their contact information as it’s built-in. This means all users-all of them- will offer you with accurate contact information.
Push messages are delivered instantly
When you consider email delivery, not all the emails you send reach your users instantly. The majority of people check their mail inbox a couple of times a day, it just makes 40% of the total users.
So when sending emails, you are at the mercy of the users to decide when they want to check out your push messages. But with push notifications, you notify your users about something that is important. Something that happens now. Maybe a live broadcast that you have started, a new promotion that is running, a product update, etc. That’s where push notifications for re-engagement work great. Push messages are delivered instantly and reach your user’s device immediately as you send.
Doesn’t require any special design
You tend to do a lot of work before sending out a newsletter, you need to think of the message, start writing the copy, and then design it. The next step is to spice up your newsletter design to fit email and browser standards to ensure it looks and feels good.
All these steps are elaborate and take resources, effort, and a lot of time. However, push notifications don’t require any specific design and are bite-sized. You can schedule push notifications faster as well. You just have to write 1 or 2 lines, add links, and send it to your users. As the browsers handle how the push messages look, you need not worry about design.
Why would your users opt-out of your push notifications and how to re-engage them?
Your users unsubscribing your push messages comes down to having the wrong push notification techniques. If you are sending out push messages that don’t have value frequently, users would opt out of your messages even if they are visiting your website or using your app regularly.
A significant aspect of improving the opt-in rate and to re-engage users with push notifications is to ensure that you have the right push message strategy. Run multi-channel push campaigns that prove to be more effective in increasing customer retention. Whatever be the reason, your users unsubscribing out of your messages can have a dramatic impact on your marketing efforts. Push messages are one of the most powerful marketing channels to reach your users, it is definitely something you want to try out.
To start with, sort out the user groups you want to target with your push messages. The first criteria is to target the users who have chosen to unsubscribe. It is important to refine this a bit more by analyzing the reasons why your users unsubscribed your push notifications. Because there is no point trying to convince users who haven’t even opened your app in the past few months. Your target audience must be users who have turned off your push message for some reason but are still actively using your website or application.
That’s it, folks!
In this digital age, you have no excuse not to capture your site visitors and re-engage them with rich content. While you have plenty of options, hope these reasons to use push messages for re-engagement will help you to use it as a primary method of choice to re-engage your users. From its higher visibility, ease of use, effectiveness, and most importantly affordability, why would you want to use any other marketing tools.
Have you already started using push notifications for re-engaging your website visitors? What strategy has worked best for you? If you haven’t started integrating push messages to your marketing strategy, get in touch with us to know how to use it effectively to re-engage your users.
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