Push notifications are small messages that can reach audiences anywhere and anytime. There’s a difference between pop-ups and push notifications. Pop-ups appear only when audiences are on the site they belong to. Push messages are independent of sites. They are associated with web browsers and apps. As people spend a whole lot of time on mobile apps and web browsers, it isn’t a bad idea to connect with them.
Push notifications are a game-changing engagement channel. E-commerce is one of those industries that extensively rely on user engagement. To notify users about discounts, sales & new product arrivals, there’s no better way than leveraging push messages. The incidence of shopping cart abandonment is very high in e-commerce. Push notifications can be used to send reminders and update people about items in shopping carts, thus minimizing cart abandonment rate to the certain extent.
Online shoppers love to keep themselves abreast of product delivery dates. Push notifications can be used to convey the same. More importantly, if stock-out items are replenished, push messages can be used to keep online shoppers informed. Upselling and cross-selling can also be facilitated.
Push notifications have better open and read rates. The read rate of e-mail marketing is dismal and stands at 14%. The read rate of push notifications is twice that of e-mail marketing. This implies that digital marketers and online content publishers can use push notifications to notify people about new publications. And yes, they can be used to send videos, images, and other formats of entertaining content. You may use emojis and fun images to take user engagement to the next level.
Coming to the intriguing aspect of lead generation, personalized and customized push messages can work wonders. It’s important to incorporate a CTA which triggers a sale and sparks some meritorious action. Here’s a suggestion to digital marketers – Always A / B test CTAs. Wrong CTAs or ineffective CTAs can impede your lead generation and monetization prospects.
It’s tough to nail the timing of push notifications. But here are a few words of wisdom.
- Never send push notification very early in the morning or late in the night
- Do not send push notifications during school and office hours
- Do not overdo
Properly timed push messages can result in repeat purchases. Another piece of advice – A / B test the timing of messages. For all intents and purposes, retention rates and re-engagement rates can be improved by using push notifications to the fullest.
This Infographic will explain why you should use web push notifications for your business or marketing purpose.